Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from MELKINS.

Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, such as your web browser details, IP address, time zone, and cookies installed on your device. As you browse, we gather information about the specific web pages or products you view, referral websites, and your interactions with our site. This automatically-collected information is referred to as "Device Information."

We collect Device Information through technologies like:

  • Cookies: These are data files placed on your device that include an anonymous unique identifier. For more on cookies and how to disable them, visit allaboutcookies.org.
  • Log Files: These track actions on our site, recording data like your IP address, browser type, internet service provider, and timestamps of your visits.
  • Web Beacons, Tags, and Pixels: These electronic files capture information about your browsing behavior on our site.

Additionally, when you make a purchase or attempt to make one, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers for Mastercard, Visa, and American Express), email address, and phone number. This information is termed "Order Information."

In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

How We Use Your Personal Information

We primarily use the Order Information we collect to fulfill orders placed through our site (processing payments, arranging shipping, and issuing invoices or order confirmations). Additionally, we use this information to:

  • Communicate with you,
  • Screen orders for potential fraud or risk,
  • Provide information or advertising related to our products or services, based on your preferences.

The Device Information we collect helps us screen for potential risks and fraud (particularly IP addresses) and improves our site's functionality and user experience by generating analytics about how customers browse and interact with our site.

Sharing Your Personal Information

We share your Personal Information with third parties to assist in using it, as described above. For example, we use Shopify to power our online store; you can read more about how Shopify uses your Personal Information here. We also utilize Google Analytics to understand how customers use our site; details on how Google uses your Personal Information can be found here. You can opt-out of Google Analytics here.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

Behavioral Advertising

As noted, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For more on how targeted advertising works, visit the Network Advertising Initiative’s educational page here. You can opt out of targeted advertising through various platforms:

Do Not Track

Please note that we do not alter our data collection practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or request deletion of your Personal Information. To exercise this right, please contact us using the information below.

Please note that we process your information to fulfill contracts with you (such as when you place an order) or for our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information as long as necessary for record-keeping purposes, unless you request its deletion.

Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.